Wellness music — compositions created for spa environments, yoga classes, therapeutic massage, Reiki sessions, breathwork exercises, and holistic health experiences — commands some of the strongest valuations in the functional music marketplace. Positioned at the convergence of the $60 billion+ corporate wellness industry, the luxury hospitality sector, and the booming digital yoga and fitness platform market, wellness music catalogs serve buyers who need reliable, high-quality audio content for professional wellness environments. If you create music for healing, relaxation, or therapeutic practice, your catalog is an asset class that an expanding pool of institutional and commercial buyers is actively pursuing.
Typical valuation
4-7x annual revenue for established wellness music catalogs
Market context
The Wellness market.
The wellness music market is anchored by structural demand from industries that are growing independently of entertainment trends. The global corporate wellness market surpassed $60 billion in 2024 and is projected to grow at 7-9% annually through 2030, driven by employer investment in employee mental health, stress reduction programs, and mindfulness initiatives. Companies including Google, Apple, Salesforce, Goldman Sachs, and Nike have implemented comprehensive wellness programs that include guided meditation, yoga sessions, and relaxation spaces — all requiring licensed music content. This corporate channel alone represents a multi-billion dollar addressable market for wellness music rights. The spa and hospitality sector is another foundational demand driver. The global spa market is valued at over $130 billion, with luxury spa chains like Six Senses, Aman Resorts, ESPA, and Banyan Tree investing significantly in curated audio environments for treatment rooms, relaxation lounges, and hydrotherapy spaces. These brands view music as a core component of the guest experience and license catalogs for multi-year terms, providing the kind of predictable recurring revenue that catalog buyers prioritize. Digital yoga and fitness platforms have dramatically expanded the distribution channels for wellness music. Platforms like Glo, Alo Moves, YogaGlo, and the yoga programming on Peloton and Apple Fitness+ all require licensed music for their classes. The global online yoga market alone is projected to reach $21 billion by 2027, and every class uploaded to these platforms needs appropriate background music. Instructors on these platforms typically cannot use commercial pop or rock due to licensing restrictions, creating dedicated demand for purpose-built wellness music. Wellness retreats and destination wellness tourism represent a premium channel. The wellness tourism market is valued at over $800 billion globally, and retreat centers from Bali to Costa Rica to Tuscany license music for their programs. Sound healing ceremonies, breathwork workshops, and meditation retreats all require audio content, and the shift toward professionally licensed music (away from unlicensed YouTube rips) has created new commercial opportunities for wellness catalog owners. Healthcare and clinical settings are an emerging frontier. Hospitals, physical therapy clinics, dental offices, and mental health practices are increasingly incorporating ambient wellness music into patient environments. Research supporting music's role in reducing patient anxiety, lowering blood pressure, and improving treatment outcomes is driving institutional adoption, with healthcare facilities seeking properly licensed catalogs for their sound systems.
What affects value
What we look at.
Active licensing relationships with spa chains, wellness retreats, or hospitality brands — recurring B2B contracts are highly valued
Suitability for professional wellness environments — tracks must be unobtrusively calming without sudden dynamic shifts
Catalog depth across wellness sub-niches (spa, yoga, breathwork, Reiki, massage, sound healing)
Recording quality and production consistency — seamless transitions between tracks for continuous playlist use
Existing usage in yoga or fitness platform classes (Glo, Alo Moves, Peloton yoga, Apple Fitness+)
Metadata quality including mood tags, tempo, instrumentation, and suggested use cases
Rights cleanliness — clear ownership, no unresolved collaborator splits, registered ISRCs across all tracks
Licensing channels
Where wellness music earns.
Luxury spa chains and wellness resorts (Six Senses, Aman, ESPA, Banyan Tree, Canyon Ranch)
Corporate wellness programs and employee mindfulness platforms
Digital yoga and fitness platforms (Glo, Alo Moves, Peloton yoga, Apple Fitness+)
Wellness retreat centers and destination wellness tourism operators
Massage therapy clinics, physical therapy offices, and chiropractic practices
Hospital patient environment sound systems and clinical wellness programs
Dental offices and medical waiting rooms seeking calming ambient audio
Sound healing practitioners and breathwork facilitators
Hotel room wellness amenity systems and turndown service audio
Example
A real-world scenario.
A wellness music producer and certified yoga instructor had been creating spa and yoga music for six years, drawing on their background in both music production and therapeutic practice. The catalog was used in the producer's own studio classes and had been picked up by two regional spa chains for treatment room playlists.
Catalog size
112 tracks across 12 albums, curated into spa, yoga, breathwork, and sound healing subcategories
Monthly streams
1.5 million monthly streams across DSPs
Annual revenue
$54,800 (streaming: $28,800, spa licensing contracts: $18,000, yoga platform sync: $5,200, direct sales: $2,800)
Outcome
SPACE connected the producer with a hospitality technology company building a white-label wellness audio platform for hotel chains. The buyer valued the catalog at 5.8x annual revenue ($317,800), with the premium driven by the existing spa licensing relationships, the producer's professional wellness credentials, and the catalog's careful categorization by therapeutic use case. The deal was structured as a master rights acquisition with the producer retained as a paid content advisor for 18 months. The producer continued creating new wellness music under a separate artist identity.
Questions
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