Why are wellness music catalogs valued at higher multiples?

Wellness music catalogs benefit from three premium factors: alignment with the fast-growing wellness market (projected to reach $7 trillion by 2025), the functional nature of the music (it's a product component, not just entertainment), and exceptionally stable revenue driven by habitual daily use patterns (meditation practitioners play music daily, generating consistent streams).

What if my music is exclusively licensed to one app?

Exclusive licenses need careful evaluation. If the exclusive deal is well-compensated, it adds value by providing guaranteed revenue. If it's undervalued, we can advise on renegotiation or waiting until the exclusivity period ends before selling. Some buyers specifically seek catalogs with existing app relationships.

Can a wellness app buy my catalog to use as their in-house music library?

Yes, and this is increasingly common. Wellness apps are recognizing that owning their music outright — rather than paying ongoing licensing fees — is more cost-effective long-term. Apps like Calm and Headspace have made significant investments in owned music content. Your catalog could be exactly what a growing wellness app needs.

Wellness App Composers: Your Soundtracks Power a $5 Trillion Industry

You create music specifically designed for wellness applications — meditation apps, yoga platforms, sleep aids, breathwork guides, fitness apps, and mental health tools. Your work goes beyond traditional music production: you design soundscapes with specific therapeutic intentions, matching tempos to breathing patterns, incorporating frequency-based elements like binaural beats, and crafting progressions that guide users through specific wellness experiences. Your music might be licensed to platforms like Calm, Headspace, Insight Timer, or Peloton, or you might have developed soundtracks for smaller, independent wellness apps. You understand that your music isn't just entertainment — it's a functional component of a wellness product, and its value should reflect that functional role. The wellness app market is growing at 15-20% annually, and your catalog of purpose-built wellness music is an asset that's becoming more valuable every year.

Challenges you might face

●Licensing agreements with wellness apps can be complex and often undervalue the functional importance of your music to their product
●Difficult to negotiate fair rates when apps have limited budgets but massive user bases
●Your music's value as a functional wellness tool isn't reflected in standard music industry valuation methods
●Multiple licensing relationships with different apps create administrative complexity
●Worried about exclusivity lock-ins that prevent you from licensing the same tracks to competing platforms
●Performance royalties from in-app playback may not be collected if the app doesn't report to PROs
●The intersection of music rights and app licensing requires specialized legal knowledge you may not have

How SPACE can help

●Functional music valuation methodology that accounts for the therapeutic design, wellness market alignment, and app-licensing potential of your catalog
●Buyer network includes wellness app companies seeking to own rather than license their music, wellness-focused investment funds, and health tech platforms
●App licensing agreement review and optimization — ensuring your existing deals are fair and properly structured
●Performance royalty audit for in-app playback to identify uncollected royalties from apps that don't report to PROs
●Exclusive licensing analysis: understand the true opportunity cost of exclusivity and negotiate better terms
●Functional music premium in valuation: tracks designed with specific therapeutic frameworks (binaural beats, 432Hz tuning, circadian-aligned composition) command higher values
●Post-sale transition support for transferring app licensing relationships to the new owner

Benefits

Capture the wellness tech premium in your catalog's valuation — your music is a product component, not just entertainment

Connect with buyers who understand that wellness music catalogs are growing assets tied to a booming market

Optimize existing app licensing agreements before or after a sale to maximize catalog revenue

Recover uncollected performance royalties from in-app playback across multiple platforms

Transform complex app-licensing relationships into a clean, well-documented catalog asset

Position your catalog at the intersection of two growing markets: music rights and wellness technology

Receive a valuation that reflects the intentional, functional design of your compositions

Example scenario

A wellness soundtrack creator had built a catalog of 120 purpose-designed compositions for meditation, sleep, and breathwork, generating $28,000/year from licensing deals with three meditation apps ($18,000), Spotify streaming ($6,000), and YouTube Content ID ($4,000). The compositions incorporated specific binaural beat frequencies and were designed around clinical research on music and relaxation. SpaceMusic.io's functional music valuation recognized the therapeutic design premium and the strong alignment with the growing wellness app market (projected 18% CAGR). A performance royalty audit recovered $5,500/year in uncollected in-app performance royalties from one app that wasn't reporting to ASCAP. The catalog was valued at 15x the corrected annual revenue of $33,500, and a health tech investment firm acquired it for $502,500. The buyer integrated the catalog into a new AI-driven meditation app, expanding its reach to over 2 million users.

FAQ

Other creator types

The Meditation Music Creator The Sync Licensing Composer The Ambient Music Producer

Learn more

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